Beauty YouTubers, often referred to as "beauty gurus" or "beauty vloggers" or "beauty influencers", are typically young women and men who create and post videos about cosmetics, fashion and other beauty-related topics on YouTube.
Video Beauty YouTubers
Background and trend
In the YouTube beauty community, there are more than 45,000 YouTube channels specializing in fashion and beauty-related content, videos include makeup tutorials, cosmetic/skincare hauls, recommendations etc. Each month, over 50 million people watch over 1.6 billion minutes of consumer-created fashion and beauty videos on YouTube.
Since 2006, there have been over 14.6 billion views on beauty-related videos, with an average of 700 million views per month in 2013. In 2015, 45.3 billion views on these Youtube videos were recorded and more than 10 million total beauty subscriber-ships. And the biggest audiences of YouTube beauty community are teenage girls who act as "prosumers" by creating and consuming content themselves. In the United Kingdom, beauty vlogging is a rapidly-growing industry that attracts 700 million hits per month also noting that two-fifths of British women are viewing online beauty tutorials.
Maps Beauty YouTubers
Professional and amateur YouTubers
Some beauty vloggers expand their career in the online beauty industry and earn an income by utilizing their channels as a way to branch out and utilize it for business purposes, also executed through collaborating with cosmetic and/or clothing brands to launch new products, while other youtubers choose to abide to the simple uploading of videos as a hobby. Generally, whether these youtubers choose to use their channel as a gateway into creating a name for themselves or as a personal hobby, beauty-related videos generally fall into the following categories: product reviews, makeup tutorials, hauls and personality clips.
Within these categories, beauty YouTubers provide viewers with life advice while disclosing stories about personal experiences, share their positive and negative encounters with certain beauty products through trial-and-error, and demonstrate how to perform particular techniques in order to achieve specific makeup looks. While issuing this large amount of information, these channels also provide a forum for feedback. According to the article journal of University of Calgary, one of the most "popular" category of video is "Get Ready With Me"'s. These videos showcase how beauty YouTubers get ready for certain occasions going on in their day-to-day life and their daily rituals, whether it be a trip to the mall, special event, or even to just to go to bed.
Besides creating videos, beauty YouTubers typically take part in media events such as "BeautyCon Festivals, an annual beauty festival for brands and Internet celebrities, and Vidcon, a conference featuring YouTube stars, brands and media companies.
The impact that beauty vloggers have had on social media can especially be seen in the magazine world. Just last year, Linda Wells, the founding editor of Allure Magazine, was replaced by a younger editor who was seen as more tech savvy and more in touch with the online presence of beauty vloggers. Michelle Lee, the former editor of Nylon and the current editor in chief of Allure, has said that although there was "animosity" towards beauty vloggers in the magazine world at first, she decided to utilize their voices instead. This was a pivotal decision considering beauty vloggers have a way larger influence (and salary) than beauty editors do in today's times. This change shows that technology is far surpassing paper sales when it comes to the beauty world. Consumers will sooner log onto Youtube and watch a beauty tutorial than they would open up a magazine and view an article on the same topic. The only way that the magazines are able to keep up is by collaborating with the beauty vloggers. Michelle Lee shows that she has embraced the change by working with the beauty vloggers rather than rejecting them, as many of her rival magazine editors have.
Video styles and equipment
Through these vloggers' YouTube channels, various playlists can be found where all beauty-related content is divided into specific subcategories in respect to its distinct features. These subcategories include but are not limited to:
- Makeup Tutorials and Looks
- Routines and Get Ready With Me's
- Favorites and Hauls
- How To's
- Hair Tutorials
- Q&As and Chit Chats
- Vlogs
- Fashion Videos
- Holiday Tutorials
- Halloween Tutorials
- Makeup and product reviews
- Fall/Winter looks
- Spring/Summer looks
Beauty YouTubers adopt a casual, friendly tone as they implement a face-to-face approach in their videos, featuring the vlogger seated in front of and speaking to the camera, creating the impression their viewers are sitting across from them. This method is communicative by enacting a realistic interaction with viewers.
The medium does not require much in the way of expensive equipment or technological proficiency compared to traditional media. The most basic videos require only a computer with a webcam, an Internet connection, and basic editing software such as iMovie. The accessibility of the means to produce a vlog has contributed to the popularity and widespread production of videos in this format .
Well-known beauty YouTubers
Four of the top one hundred most subscribed-to channels on YouTube are beauty-related. Popular, nationally-recognized beauty channels include those of United Kingdom's Zoe Sugg or "Zoella" at 11,801,645 subscribers, Mexico's Mariand Castrejon or "Yuya" at 18,157,348 subscribers and Netherlands's Nikkie de Jager or "NikkieTutorials" at 7,300,712 subscribers.
According to The Telegraph in 2014, the top Beauty YouTubers from the UK are Zoella, "Tanya Burr," with 3,682,513 subscribers, "Sprinkle of Glitter" with 2,573,247 subscribers, Beauty Crush with 1,826,666 subscribers, Fleur De Force with 1,420,334 subscribers, and Essie Button with 1,192,145 subscribers.
The United States also has its own group of big name beauty YouTubers including: Michelle Phan, "Michelle Phan," at 8,833,779 subscribers; Bethany Mota with 10,339,824 subscribers; Jaclyn Hill with 4,403,142 subscribers; Carli Bybel with 5,502,748 subscribers; Desi Perkins with 2,526,227 subscibers; Katy DeGroot or "LustreLux" with 1,757,206 subscribers; Laura Lee with 3,377,249 subscribers; Manny MUA with 3,338,656 subscribes; Tati Westbrook with 3,066,921 subscribers; Casey Holmes with 1,493,131 subscribers; Nicole Guerriero with 2,830,921 subscribers; Patrick Starrr with 2,666,904 subscribers; Christen Dominique with 2,772,743 subscribers; and Kathleen Fuentes aka KathleenLights, with 3,299,999 subscribers. In 2017, according to Forbes Magazine, the top 10 beauty influencers were: Zoe Sugg, Michelle Phan, Huda Kattan, Nikkie de Jager, Shannon Harris, Jeffree Star, Kandee Johnson, Manny MUA, Christen Dominique and Wayne Goss.
In August 2017, Mariand Castrejon Castañeda, whose YouTube Channel is entitled Yuya, held the highest number of subscribers within the beauty YouTuber realm.
See also
- List of YouTubers
References
Source of the article : Wikipedia
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